The eighth instalment of the Live in Levi’s® campaign has arrived, and this time around the brand has one message, “YOUR VOICE. YOUR. WAY.”
Interestingly, the latest segment of the brand’s music-orientated project sees the showcasing of four individuals, Interestingly, these creatives all grew-up in completely different parts of the globe, however, they all have one thing in common, that being the courage to stick to what they love.
Specifically, the documentary-style campaign follows these young musicians across their local neighbourhoods, including the likes of Liverpool, London, Paris and Barcelona. From here, Hak Baker, George Ka, Adam Lakti and Simbiat Aly Eboh, all express how their love for music has lead them to produce their own unique sound, despite them often being encouraged not to. For example, Simbiat was thrust into a religious choir yet he still found the time to become a highly-talented bass player, performing regularly in a punk band.
Take a look at the “YOUR VOICE. YOUR. WAY.” campaign above, if you like what you see then you can further explore each musician’s journey via Levi’s YouTube channel.