Although many brands and individuals have been vocal about their support for the black community, it’s the financial commitments that have been pledged to fighting racial inequality that really helps fuel the change. This is why many were happy to hear that Michael Jordan and Jordan Brand have pledged an astounding $100,000,000 over the next ten years in support of black communities.
This news comes off the back of the Nike, Inc’s $40,000,000 donation which was partially funded with Jumpman and Converse‘s help. When asked about the commitment, here is what the President of Jordan Brand, Craig Williams, had to say:
“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism. But we know we can do more. In addition to the investment from NIKE Inc., we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black community. We embrace the responsibility.”
Jordan Brand also made an official announcement on all of its social media platforms, the text from which can be read below.
“Jordan Brand is us, the Black Community.
Jordan Brand is more than one man. It has always been a family. We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice. The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next.
It’s 2020, and our family now includes anyone who aspires to our way of life. Yet as much as things have changed, the worst remains the same.
Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.
Today, we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education.”
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Black lives matter. This isn't a controversial statement. We are you. We are a family. We are a community. Michael Jordan and Jordan Brand are committing $100 million over the next 10 years to protecting and improving the lives of Black people through actions dedicated towards racial equality, social justice and education. #JUMPMAN