After unveiling the collaborative Nike Air Jordan 1 at their pre-fall 2020 show in Miami, and having Travis Scott flex their sneaker on Instagram, Dior just gave us an even closer look at the highly sought-after shoe.
As for what to expect, the limited-edition Dior x Air Jordan 1 High OG looks to the instantly recognisable silhouette for its main attraction, with the only exception being the Dior branding that appears within Nike’s iconic Swoosh.
As for what Nike and Jordan think of the joint venture, Martin Lotti, the VP of Design for the Jordan Brand stated that: “Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”
Kim Jones’ goal was to make “the most luxurious Air Jordan 1 ever.” He went about this by having the whole pair crafted in Italy from a mixture of white and Dior Gray leather. Furthermore, the introduction of translucent soles reveal the duo’s branding below, this added with hand-painted edges lead to the creation of arguably the most premium basketball shoe of all time.
It’s being reported that since the Air Jordan 1 was designed in 1985, Dior and Nike have only made 8,500 pairs of the collaborative high-top, with a further 4,700 low-top versions also released.
How to Buy the Dior x Nike Air Jordan 1
The upcoming Air Jordan 1 High OG Dior 1 will retail for €1,800, as for a release date, all we know is that they are landing in April 2020, if you want to know the specific date then make sure you stay tuned.
UPDATE: Due to the COVID-19 pandemic, Dior and the Jordan brand have decided to postpone the raffling of the shoes. They have stated that as soon as the situation around the Coronavirus becomes clear they will update us with new info, sign up to our newsletter to be the first to know.
UPDATE #2: The limited-edition Air Jordan 1 Dior is expected to release in July 2020 in select Dior pop-ups and pop-in stores with a retail price of €1,800. Sign up to our newsletter to be the first to know the exact date.