Rogen took to Instagram to announce the launch saying, “Almost ten years I go, I envisioned having my own weed company. And today I can announce that my company Houseplant’s weed will be available in California soon! Next week soon! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, lamps, and YES, even ceramics. We’ve got all kinds of cool shit that I truly hope will enhance your life.”
The Canadian actor rose to fame after the release of his 2007 film, Knocked Up, and has never shied away from advocating legal marijuana. During the Instagram post, Seth says that he wants Houseplant to bring the consumer the best strains of weed that will have been hand-picked and approved by Rogen.