It was just around a year ago that the English hip-hop creative, Loyle Carner, announced a brand new initiative he was taking part in with Timberland. Specifically, the outwear company was looking to kickstart its biggest campaign to date, aiming to plant 50 million trees by 2025.
Well, just recently Timberland’s Nature Needs Heroes campaign took a significant step in the right direction. To be precise, the Croydon community received a green-focused renovation of their community square, opposite the train station in Thornton Heath.
Re-greening a disused area not far from where he grew up, Loyle has collaborated with Timberland to lead the regeneration alongside London National Park City in a movement to make the capital greener, healthier and wilder. The space’s upgrade is a way of encouraging locals to take more pride in their community, offering a greener city-scape that benefits residents for a variety of reasons.
The project is raising awareness about environmental issues, something which is vital if Timberland want to create a net positive impact on the environment by 2030. While speaking on the subject Loyle stated:
“Feels good to be home. I was lucky to grow up around green space, but in my area, that’s not how it is for everyone. So I took a small but vital step in the right direction to bring more green space to the Croydon community. I’m still moved that Timberland would support such a grassroots initiative, and help us link up with London National Park City”