The American skate brand that is Vans has teamed up with none other than the Museum of Modern Art (MoMA). As for why, the duo are looking to debut a series of special edition products this fall, all of which aim to support and encourage artistic expression.
When it comes to the products, artists featured to reflect the diversity of MoMA’s collection with artworks by Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lybov Popova and Faith Ringgold. These iconic creatives have had their work make their way to a wide range of footwear, apparel and accessories.
“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” says Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA. “We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network.”
This first of two launches will debut on the 30th of September via Vans, with products featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet. This will then be followed by another instalment in November. Take a look at the Vans x The Museum of Modern Art collaboration below.