The genre-fusing Jamaican rapper that is Fyah Roiall dropped his impressive debut album ‘UNDERRATED’ not long ago. However, now the creative has returned with the visuals for one of the cuts from the project, ‘Soda’.
Challenging the norms in both his creative expression and through his music, his unique sound merges elements of American trap, with UK grime, and dancehall, formulating a diverse transatlantic sound. Shot by 300k, who has directed for the likes of Koffee, Aidonia, Govoni and more, the music video arrives with fast cuts, natural scenery as well as some more urban settings. Primarily shot in Halfway Tree, the home for alternative culture in Jamaica, the video fits the track’s high energy.
Take a look at the music video for Fyah Roiall’s ‘Soda’ below. If you like what you see then why not check out the rest of his project?