The iconic American lifestyle brand that is Converse has recently returned for a second time to their latest eco-friendly strategy, dubbed Converse Renew.

As for what to expect from this, Converse has aimed to increase its sustainable outputs by opting to use innovative techniques to make already-used denim suitable for brand new Converse products.

Specifically, the brand’s latest collection sees the upcycling of worn denim jeans as the basis for their footwear’s construction. Consequently, the Chuck 70 High Top or Ox rocks a – yes, you guessed it – denim aesthetic which sleekly contrasts the pairs’ white midsole and laces.

Take a look at Converse’s Renew Denim collection below, if you like what you see then you’re in luck as you will be able to cop your favourites tomorrow, the 22nd of August, via Converse’s online store.

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