Converse delivers a modern twist on its iconic Chuck Taylor All Star with the launch of the Chuck 70 De Luxe Squared. Debuting February 1st, 2024, the shoe joins the De Luxe family alongside the Chuck 70 De Luxe Heel and Wedge, offering new options for self-expression.
The De Luxe Squared reinterprets the classic silhouette with a bold squared toe cap, replacing the familiar rounded shape. Subtle stitching and a reshaped octagonal All-Star patch maintain the Chuck Taylor’s recognizable DNA while introducing a contemporary edge. Initial launch colours will focus on classic options.
Partnering with Swarovski, Converse elevates the De Luxe Squared to a dazzling level. Each shoe features over 1,300 individually applied Swarovski crystals, creating a shimmering contrast to the canvas upper. The crystals vary in size, adding depth and texture to the design.
This collaboration unites two brands with rich histories in their respective fields. Converse, a symbol of style and self-expression for over a century, joins forces with Swarovski, synonymous with innovation and creativity for over 125 years. Both brands have been embraced by cultural icons and incorporated into memorable moments, making this partnership a natural fit.
The Chuck 70 De Luxe Squared and Converse De Luxe Squared with Swarovski crystals will be available globally on February 1st, 2024, through Converse.com and select retailers. Additionally, the De Luxe Heel and Wedge are now available online and in stores worldwide, completing the De Luxe trio of reimagined Converse icons.