The Japenese fictional cartoon character that is Hello Kitty, also known by her full name Kitty White, has just made its 45th rotation around the sun, and in order to celebrate these many years of being a cultural icon, the character’s parent company, Sanrio, has teamed with Levi’s for a brand new collection.
As for what to expect, the duo has teamed in order to bring a streetwear aesthetic to the limited-edition Autumn/Winter collection. Specifically, the range of tees, tops, hoodies and denim have all been dressed with art depicting the wildly popular Japanese character, as well as other recognisable motifs that stem from the brand. Key pieces include the Levi’s baggy overalls that arrive sporting an all-over Hello Kitty print, as well as an oversized trucker jacket that features text-based branding on the back.
Take a look at some of the Levi’s x Hello Kitty imagery below, if you like what you see then head over to Levi’s site on the 1st of August in order to cop your favourites.