The renowned American rapper, songwriter, producer, entrepreneur, and record executive that is Jay-Z recently made a big business move, one that could, in fact, crown the creative as the richest rapper in the world once and for all.
Specifically, Jay-Z just announced that after much time researching and contemplating on the weed industry he has officially joined Caliva as their Chief Brand Strategist. As for what this will entail, the cannabis retailers will be looking to Jay-Z for help regarding creative decisions as well as dealing with the general social justice issues relating to the legalization of marijuana.
While speaking on the topic, Jay-Z stated: “Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Caliva’s CEO, Dennis O’Malley, gave a statement on the behalf of the company, saying that “for Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis.”
I guess we will have to see how their partnership develops from here, however, with the rapid acceptance of cannabis taking place across the world, it’s likely that we will be seeing this venture pay-off big for both parties.