Levi’s have just announced their partnership with Queer Britain, the UK’s first national LGBTQ+ museum, to celebrate Pride 2019 in the UK. Set to coincide with London Pride, the three-year collaboration will begin with a curated photography exhibition titled ‘Chosen Family’.
The launch exhibition will showcase the photography of four artists with a variety of backgrounds and experiences: Alia Romagnoli, Bex Day, Kuba Ryniewicz and Robert Taylor. Their work will examine the theme of ‘Chosen Family’, celebrating the diversity and uniqueness of the LGBTQ+ experience through a collection of stories: each of the images will tell the story of different individuals from the photographers’ circles, examining the relationships and support networks formed within queer communities.
The Levi’s x Queer Britain exhibition will launch with a private view on Monday the 24th June, and will remain open to the public from the 25th of June until the 2nd of July. After the exhibition, they will join together again to march in the London Pride parade.
As well as all of this, this year Levi’s will continue its longstanding support of the LGBTQ+ community globally by partnering with OutRight Action International, an organisation that works to advance the rights of LGBTQ+ people all over the world, who will receive 100% of this year’s net proceeds.
Here are the products that will be available for the Levi’s Pride collection.