The renowned American artist, creative director, content creator, designer and DJ that is Heron Preston has announced that in celebration of Levi’s 501® Day he will be dropping his brand new interpretations of the label’s iconic blue jeans.

Specifically, the collaborative duo is marking the 146th year since the creation of Levi’s iconic trousers with a new iteration for both men and women. Interestingly, the two have utilised a modern outlook on the project, opting for a design that aims to reflect the fast-paced digital world that we are living in. Consequently, the trousers arrive sporting juxtapositioned colours, distressed details as well as messy and imperfect patterning. Together, Levi’s and Heron have created a limited-edition 501® for both men and women, marrying the classic 501® appeal to Heron’s streetwear approach.

Take a look at the collaborations’ imagery, featuring Hailey Bieber alongside Preston himself, below. If you like what you see then you are in luck as you will be able to cop the jeans over at select Levis’ stores in New York, Paris, London, Berlin, Tokyo and Hong Kong.

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