Thanks to the beloved model and social-media figure that is Louise Connolly, PUMA has had one of their most summer-ready sneakers styled on Venice beach, a fitting location for sneakers titled ‘Cali Exotic’.

Specifically, as a brand ambassador, Louise worked closely with the sportswear giant to produce a range of imagery that aims to highlight some of the footwear’s key features. For example, the pair’s notable gum sole units can’t help but stand out when surrounded by the city’s concrete and the sneaker’s clean light colourway. From here, the premium materials and simple branding found on the tongue and heel round the whole pair off nicely. Consequently, all of these parts come together to produce a shoe that some will find perfect for the warmer months.

Take a look at PUMA’s Cali Exotic sneaker below, if you like what you see then head over to PUMA’s online store to cop them for yourself.


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