The iconic skate and streetwear brand, Supreme, seem to be able to sell anything with their branding on it, hence why so many companies and individuals want to get a collab with the brand under their belt. This, of course, makes it very rare that you will actually be able to link with the brand, that’s exactly why Samsung China’s Head of Marketing should have thought it was too good to be true when Supreme seemingly confirmed that they would do a collaboration with the tech company.
As or what took place, at the South Korean tech conglomerate’s launch event for its Galaxy A8s phone in China, the company’s head of marketing for China was seen announcing a joint collaboration with Supreme, stating that it would be their first venture into China. Needless to say, everyone was amazed before the duo who claimed to be the CEOs of Supreme made their way to the stage.
From here the fakers began to announce how “Supreme” is not only planning on doing their first runway at the Mercedes-Benz Cultural Center in Shanghai next year but that they would also be entering the Chinese market in 2019 with a seven-story flagship store in Sanlitun, Beijing.
Many have now started wondering what Samsung and the real Supreme are going to say, but as of yet no comments have been made by either, however many are wondering whether Samsung was aware that this was not the real brand or if they were just taking what they could get. Stay tuned to find out more once the story develops.
*UPDATE*
Supreme have officially confirmed via their Instagram story that the collaboration is not with them. As for what this means for the project, no one knows. I guess we will have to wait and see whether Samsung is going to go through with this fake Supreme brand or drop the venture altogether.
