Leading workwear brand, Dickies, has announced their latest campaign; championing the dignity of work. The United by Good Work Campaign aims to bring communities together again by shining a light on the good work that has and is being done.
United by Good Work focuses on three purpose-driven communities; Alma Backyard Farms, Habitat for Humanity and 11:11 Creative Collective. The Alma Backyard Farms help juvenile offenders and prisoners transform their lives and communities by giving back to the communities they may have damaged. Habitat for Humanity believes that everyone needs a safe, decent, affordable place to live regardless of any views or other distinctions.
The 11:11 Creative Collective is a woman-led art and culture non-profit that partners with artists and the arts community to develop and execute accessible public art installations and arts-related educational programming. 11:11 believes the arts are humanity's loudest voice and the organization works to facilitate its preservation.
The Dickies United by Good Work Campaign will soon be launching through global digital, social media and custom content. You can check out some images from it below.