Monday 8th March was International Women’s Day – a 24 hours global celebration of the social, economic, cultural, and political achievements of women.
Many companies and organisations around the world made supportive statements to celebrate, but one tweet from Burger King U.K. raised a few eyebrows. The tweet, which has since been removed, read: “Women belong in the kitchen.”
As you could imagine, all hell broke loose in the replies to the tweet. However, in subsequent tweets, the company made it clear that they weren’t aiming to insult women or denigrate women. Instead, they were apparently trying to draw public attention to the “gender ratio in the restaurant industry.” Chefs in kitchens are more often men than women, something which Burger King is apparently trying to balance out with their new scholarship programme.
They made this point clearer in other mediums such as the two you can see below. They probably should have predicted the statement’s reception on Twitter would be different, and therefore made it more clear what their message actually was.