It’s a sad day for every skater across the globe as news just broke that Keith Hufnagel has sadly passed away. Keith was not only a talented skater but a creative force to be reckoned with. Consequently, Hufnagel helped shape the scene as a pro skater throughout the ’90s and carried on inspiring the culture for decades after this through his HUF Worldwide brand.

Founding HUF Worldwide in 2002, Hufnagel moved to San Francisco to open the first HUF store. Although we didn’t know it at the time, the brand became a key player in the growing streetwear scene. Fast-forward 16 years, Hufnagel introduced a new Chief Executive Officer, Steve Holley, after selling his majority stake to Japan’s TSI Holdings.

Keith died at the age of 46, following a two year battle with brain cancer. We are at least glad to hear that he was surrounded by his wife, Mariellen, their children and friends when the time came. HUF shared an official statement, you can read it below.

“We are absolutely heartbroken to deliver the news today that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight.

Keith was not only the “HUF”nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could.

Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right.

Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe.

But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it.

Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever.

Rest in peace, Keith.”

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    • Thanks a lot for pointing this out, we don’t know how that mix up happened, but it’s been fixed now. You can use code ‘Thanks’ to get 50% off our shop x


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