After founding her namesake brand back in 2017 at the age of 21, Mimi Poliana has worked to fuse her cultural heritage with her fashion degree in order to produce a range of eye-catching menswear.

It isn’t surprising that this is the direction she has gone in as being raised in southeast London, with one parent being Swiss and the other Brazilian, would provide more than enough inspiration for some truly unique designs. Having said that, Mimi Poliana’s most recent range of offerings was conceived as a consequence of psychedelic inspiration over anything else.

Unlike many other brands that produce a collection inspired by psychedelic visuals, the range titled “UNCONSCIOUS” remains respectful in it’s aesthetic, enough that you could sport these garments at an array of events. This has been achieved by implementing the psychedelic aesthetics in blocks across the garments, all of which have been embroidered with impressive detail.

Take a look at a few of our favourites from Mimi Poliana’s “UNCONSCIOUS” collection, if you like what you see then you’re in luck as you can head over to to cop your favourites.


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