The renowned American manufacturer and retailer of outdoor wear, Timberland, recently teamed up with Loyle Carner and National Park City in order to produce their largest-ever global campaign.
Specifically, the Nature Needs Heroes project sees the critically acclaimed south London artist, Loyle Carner, promote positive change for local communities and the environment while Timberland also announced their commitment to plant 50 million trees over the next five years.
Interestingly, Loyle’s involvement was particularly focused on the part of the project that will see three urban spaces in Croydon get revamped into nature-filled community hubs. These hubs are designed to bring the Nature Needs Heroes campaign to life, including a new community square in Thornton Heath, The BRIT School garden and a green overhaul of urban city flats.
The urban greening project will launch with an open community event on the 17th October at the new community square, directly opposite the train station in Thornton Heath, London.
This will mark the first phase of the urban greening development, with entertainment by local artists, food stalls and a glimpse of the transformation concepts. The event will provide the local community with the chance to give further feedback and input on the development. Loyle will also be in attendance, continuing his work with Timberland to support NPCF and drive the recruitment network of Volunteer National Park City Rangers in London.