Beyoncé & adidas Announce New Partnership

The iconic American singer, songwriter, actress, record producer and dancer that is Beyoncé is set to be the next creative to join adidas‘ array of collaborative talent.

In fact, the venture is set to see the duo re-launch Beyoncé’s well known IVY PARK range while also promising to create completely new apparel and footwear products specifically for women. As for what will drive the partnership, creativity as well as the communities that hold it are set to be explored by the two’s offerings. As well as this, expect the collaborative goods to also highlight the importance of women in leadership roles, consequently trying to inspire and empower the next generation of talent.

As of yet, no specifics have been released as to when we can expect some of these products to drop, however, if you stay tuned we will keep you up to date as the details are announced.