After clocking in over 52 million Instagram likes and beating Kylie Jenner for having the world's most liked Instagram photo, the World Record Egg mysteriously started to crack, that was until it completely hatched on Sunday.
As for what was inside, many were expecting an odd kind of advert or discrete piece of product placement to be taking place, however, it appears the owners of the account kept things meaningful with a charity-based reveal. Interestingly, the egg stated the following via a video that was uploaded to its Instagram account as well as to Hulu as a part of a partnership deal:
“Hi, I’m the world_record_egg (you may have heard of me). Recently I’ve started to crack. The pressure of social media is getting to me. If you’re struggling too, talk to someone. We got this. MentalHealthAmerica.net #talkingegg”
Take a look at the post below.
