After starting off in 1919 as Knickerbocker Knitting Mills the renowned global manufacturer and retailer of clothing, Champion, has undeniably come an awfully long way, and when asking the brand itself how it came so far, they will tell you it was down to the team.
In fact, that's exactly what the label is celebrating on their 100th anniversary and are doing so by highlighting and celebrating select teams through social media, a website unique for the venture, exclusive product collections, events and influencer partnerships. In fact, the whole project is open for submissions so if you are looking to be featured as a team make sure you share your own team stories via #Champion100 on social media or through the Champion100 website.
If you want to get a better sense of their celebration then check out the images of the VC London team as well as the promotional film they shot below, it features someone who has experienced the power of teams first-hand, none other than the iconic basketball player that is Magic Johnson.
