After Banksy went viral last week following his self-destructing painting, commercial brands are following suit and using it as a marketing tool. Specifically, last week at a Sotheby’s art auction in London, perhaps one of the artist’s best-known works, ‘Baloon Girl’, was shredded moments after being sold for £1.042m.
It’s unclear what Banksy’s intention behind the stunt was, but many are speculating it was a ‘middle finger’ up to the art world. In spite of his obvious anti-capitalist intentions, the reaction was perhaps not what the artist had in mind, immediately after the prank, the auctioneers began discussing whether the shredding had in fact made the painting more valuable. As you might expect, the historical art moment caused an immediate social media frenzy and Banksy became a global Twitter trend, and although the artist has already revealed how the stunt was pulled off, it hasn’t stopped people from talking about it. This has even spread to some brands, who have adapted the incident into their own marketing efforts, take a look below at some of their versions.
