There is no denying that Primark is far less than ideal when it comes to fusing ethics with fashion, however, we might be seeing the company’s first real step towards changing their ways and it’s about time. Specifically, the label’s very own cosmetic range – which includes all skincare, makeup and haircare products, has now received the Leaping Bunny, the most trusted internationally recognised gold standard cruelty-free certification for non-animal tested cosmetics.

The brand stated this about receiving the certificate: “Primark wants to let customers know that they can purchase their favourite PS… products with the guarantee that the entire range has been awarded the highest standard of cruelty-free accreditation.”  Let’s just hope they continue to work on their sustainability strategy.

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