KidSuper, the brand known for its innovative approach to fashion and community engagement, is expanding into the music industry with the launch of its record label, KidSuper Records. The Colm Dillane-led label made the announcement on Instagram, revealing that its first release will be a collaboration between UK rapper Giggs and U.S. artist Quavo, titled “Big In Da Game.” The track is set to drop on Friday, October 25.
To promote the new venture, KidSuper Records has also launched a website, where fans can pre-save the track for a chance to win prizes, including a KidSuper trench coat, a KidSuper Records sweater, or a $100 gift card for the brand.
This move into music seems like a natural evolution for KidSuper, which has long been connected to the music scene through its creative collaborations and cultural activations.
Fans can look forward to the official release of “Big In Da Game” on Friday, marking the start of KidSuper’s journey in the music industry.
