With the Summer 2024 roll-out in full swing, London’s renowned streetwear brand Palace has unveiled its latest collaboration with iconic beer brand Stella Artois, drawing inspiration from the quintessential British sport of tennis. This marks another creative venture in their long-standing partnership, following two successful collaborations in 2021 that celebrated British pub culture.

Celebrating British Excellence: Palace and Stella Artois

Palace and Stella Artois have a history of celebrating British traditions, and their latest collection continues this trend. Stella Artois, the official beer partner of Roland-Garros and The Wimbledon Championships, brings its prestigious connection to the world of tennis into this new collection. The collaboration highlights British excellence by merging tennis-inspired apparel with elements of pub culture, creating a unique and stylish blend.

The Pub-Meets-Court Collection

The new collection offers a seamless mix of performance and style, catering to both tennis enthusiasts and beer lovers. It features core silhouettes and accessories that embody the essence of both brands in a tongue-in-cheek manner.

Key Pieces in the Collection

  • Blouson Match Jackets: These smart jackets feature embroidered detailing on the arms and a prominent logo badge, combining elegance with a sporty edge.
  • Light Court Jackets, Tech Polos, and Shorts: Adorned with the customary Palace x Stella Artois motifs, these pieces are designed for both on-court performance and off-court style.
  • Caps and Socks: Complementing the main apparel, these accessories add a touch of finesse to the overall look.
  • Co-Branded Tennis Racket and Balls: Created in partnership with Slazenger, one of the oldest sports equipment providers, these items are perfect for tennis aficionados.
  • Towel and Holdall: Ideal for carrying kits and beers, these items blend practicality with the collection’s unique aesthetic.
  • Off-Court Hoodies and T-Shirts: Perfect for casual wear, these pieces maintain the collection’s sporty yet laid-back vibe.
  • Cult Chalice: Rounding off the collection, the all-new cult chalice adds a distinctive touch for Stella Artois fans.

Lookbook and Release Details

The lookbook showcases the entire collection, highlighting the creativity and collaboration between Palace and Stella Artois. Fans can explore the gallery and get a glimpse of the innovative designs that fuse tennis and pub culture seamlessly.

Release Dates and Availability

  • June 28: The collection will be available in-store and online at 11 a.m. EDT via Palace’s official webstore.
  • June 29: The collection will drop in Asia at 11 a.m. JST on the Palace webstore and at 11 a.m. CST on the official “Palace_Skateboards” WeChat store.


Palace and Stella Artois have once again delivered a standout collection that celebrates British culture and tradition in a fresh, stylish manner. Whether you’re a tennis fan, a beer enthusiast, or a lover of unique fashion collaborations, this collection offers something special for everyone. Mark your calendars for the release dates and get ready to serve up some style with the Palace x Stella Artois Summer 2024 collection.

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