The renowned American fashion and sneaker designer that is Jerry Lorenzo has given streetwear fans a first look at the upcoming adidas x FEAR OF GOD offerings. The reveal makes sense as it came shortly after the creative was appointed as the creative director of Adidas’ basketball division.
As for what we saw, Jerry was seen in a dual-branded hoodie. Specifically, the hooded sweatshirt stood out at the Lakers game thanks to its pale yellow colouring, on top of which sat the two brands’ names in a complimenting blue hue. Along with this warmer garb, photos from the brand has shown that the collab will also feature high-neck long-sleeve tops and crewneck sweatshirts.
If you’re excited about the duo then you’re in luck as the project isn’t a one off. While talking on the subject Jerry said that it’s a long-term partnership that will “drive the creative and business strategy for Adidas basketball globally”, focusing on performance basketball wear and active lifestyle products.”
Take a look at the photos above, if you like what you see then sit tight as the partnership will be dropping their first capsule in the coming months. Stay tuned to find out exactly when.