Exactly one week ago the Canadian freeride mountain biker that is Brandon Semenuk released his first ever etnies pro shoe. Aptly named the Semenuk Pro, the pair made their debut with Brandon during his Amygdala project.
Named after the part of your brain responsible for fear regulation, Brandon’s part begins to outline the extent of his ability on a bike. Throughout the two-minute video, we see Brandon try things that would make most people shit themself, leaving us to wonder what exactly is wrong with his own amygdala.
As for the shoe itself, Brandon worked closely with the designers in order to offer up all of the advice he could to make it suitable for such extreme conditions. For example, the pair features a Force Shield reinforced upper, with an Ankle Shield to protect from inboard ankle impacts. Additionally, expect an outsole that maximizes the grip you experience with the pedal, as well as laces that easily stuff into the tongue lace pocket.
Take a look at Brandon’s ‘Amygdala’ video above, as well as his pro sneakers below. If you like what you see then head over to etnies’ online store.