The renowned outdoor-wear brand that is Timberland has been supporting the idea od a greener future since 2001. However, now the label has looked to increase their eco-friendly effect, promising to plant 50 million trees in the next 5 years.
This is a bold statement given that since 2001 Timberland have only planted a fifth of that. However, now that Timberland has joined forces with Treedom, it looks like they might just pull it off.
Interestingly, the duo have looked to breakdown the 5M figure with an eco-friendly venture, that specifically targets Ghana. To be more precise, Timberland and Treedom will plant over 26,000 trees within the Great Green Wall Project in Ghana, geolocating the trees, photographing them and creating a unique profile for each tree, including a tree diary.
The “Great Green Wall Project” is an 8,000km long forest project north of the Daka River, spanning the entire width of Africa. The aim of the project is to fight climate change, drought, famine, conflicts and migration. The Timberland Forest will absorb 25 million KG of CO2 and involve 1530 farmers.
Starting from the month of December, A Treedom tree will be donated to all consumers who visit one of Timberland’s European stores and spends a minimum of €150/£150.
