With Earth Hour set to take place at 8:30 pm today, the outerwear, sportswear, lifestyle and footwear brand that is Columbia Sportswear is asking everyone to not only turn off their lights, but to also switch off from all technology for the hour.
Specifically, in an effort to get clothing enthusiasts to reconnect with the outdoors, the renowned label is asking participants to post the image below to their social media accounts with the caption “#SwitchOffandReconnect” in order to make their support for the initiative clear.
Download the image below if you want to take part yourself.