The renowned shoe providers that are Sneakersnstuff have teamed up with the iconic German sneakers and apparel brand, in order to revamp the brand’s highly popular Originals Yung-1 with a little help from the much-loved artist and Parliament-Funkadelic lead George Clinton.
To be precise, the imagery shot by Shaniqwa Jarvis sees the SNS x Originals Yung-1 pack offerings sported by the creative as the pair sees grey and purple adorn the premium suede, leather and mesh upper. While speaking on the campaign, SNS founders Erik Fagerlind and Peter Jansson stated: “For Sneakersnstuff, working with Clinton seemed like an obvious choice for the Yung-1 campaign being that Clinton’s influence on young artists is as relevant and impactful as it’s ever been.”
This pairs release date that takes place on the 13th of October at SNS Stockholm, London, Berlin and NY.