The WWD recently reported that the iconic fashion house that is Chanel is set to drop its first-ever men’s makeup line in January next year. Specifically, the French brand are trying to tap into the growing market that is the number of men who are interested in using makeup, however, before the global release Chanel have lined up a release next month exclusively in South Korea as a tester, this will then be followed by an online release in November. As for what will be dropped, the three-piece Boy de Chanel product line will come with a matte moisturising lip balm, a tinted fluid in four colours and an eyebrow pencil that will make an appearance in four shades. As for what Chanel had to say about this release, they stated:
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men. Lines, colors, attitudes, gestures… There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be. By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”
