In order to promote Breast Cancer Awareness, the German sportswear company have adorned their Ultra Boost 4.0 in a brand new aesthetic inspired by the cause.

Specifically, the upcoming pair have seen their upper take on a core black and cloud white colour scheme while the shoe’s cage sports a matte black. From here the monochromatic colours continue to the sole although the instantly-recognisable breast cancer ribbon adds some colour to the mix as it sits at the heel.

They are set to hit retailers on the 1st of September – exactly one month before breast cancer awareness month – for the price of $180 or approximately £169.

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