The social media behemoth that is Instagram has recently made public its plan to increase, yet again, the ability users will have to shop while on the image-sharing platform. Specifically, the feed’s current shopping options will sit alongside the yet to be added feature that will focus on Instagram’s stories instead. As for what to expect, stickers are going to be added that’ll allow Instagram’s 300 million story users the option to view further details about the product.
This update is expected to be given exclusively to Louis Vuitton, adidas and Aritzia before being given a wider release to even more users. However, further details are yet to be released meaning that at the moment we don’t know if the average user will be able to use the sticker or – like the swipe up to find out more feature – if will only be given to accounts with a certain number of followers. I guess we will have to wait and see.