Jean-Baptiste is the fashion-focused individual who is more productive then most. In fact, the creative has produced a number of companies and projects which aim to provide for those within the fashion communitee. Most recently Jean-Baptiste created a new ready-to-wear brand based in Paris titled "Gentle Reminder".

The label is obsessed with attention to detail and premium craftsmanship, consequently the brand has already started gathering a signficant following despite releasing only one set of offerings as of yet. We got the chance to send a few questions their way, this is what went down.

WHAT FIRST GOT YOU INTO CREATING DESIGNS FOR GARMENTS?

 

I have been working in the communication and fashion sector for a few years, I am surrounded by creative friends, I have even helped with some of the brands' communications but had never created my own collection.

However, it was a trip to Tokyo that made me want to create a brand that looks like me: a wardrobe on which the emphasis is on simple cuts, and great fabrics.

 WHO/WHAT ARE YOUR BIGGEST INSPIRATIONS WHEN IT COMES TO CREATING?

 

I live in Paris and the least I can say is that Parisians are very stylish. Especially women, they each have a style affirmed. This is less true for men who, although are stylish, generally struggle to define a Parisian identity through menswear.

The younger generation are very sharp. It's the Hypebeast culture, sneaker culture and the large selection of cool-kid brands that are probably doing it. However, when you spend 27 years choosing brands, the choice becomes more and more limited. There are the inevitablely brands like AMI, APC, ACNE, etc... but that does not make a complete silhouette and you could be under penalty for falling into a typically Parisian silhouette. As well as this, the identity of the brand can often take precedence over the one who wears it.

I think that my visit to Tokyo in 2018 inspired me a lot: everyone is in style, men more than women, and there is a lot of individuality in the outfits. This is what sets the two cities apart: Paris knows fashion but applies it trend after trend. Tokyo draws in every culture and creates a multitude of styles. In short, I saw simple clothes and a lot of work on the silhouettes, and especially an attraction for the beautiful and the qualitative. I did not find these types of brands in Paris and sometimes they can be inspired by the US and often overpriced.

As a consequence, I told myself that I could start to create a cloakroom, with a simple idea: "if I like it, it will please others." I am a project man, when I have an idea I like to do it right now, but then, I think during & month before starting, between my return to Paris and the beginning of the brand: I needed to feel like the brand was going to be legitimate and in for the long run, it should not be just a "fad".

WHO WOULD BE YOUR TOP 3 PEOPLE/BRANDS TO COLLABORATE WITH DURING 2019, AND WHY?

 

Not very original but Kanye West is, for me, the most influential artist of my generation and our time. We will later talk about Kanye in a similar way we speak about Warhol today. Warhol was a visionary advisor who was surrounded by the greatest artists of his time, from Lou Reed to Lagerfeld. Kanye's entourage, those with whom he works in all his first projects, are the fashion leaders of today: Virgil Abloh at Vuitton, Kaws at Dior, Matthew Williams with Alyx, Heron Preston etc...

Another incredible collaboration based on the personality that best matches Gentle Reminder today would be Shia LaBeouf. Who, by the way, is the real precursor, he dressed in Yeezy Season long before the brand really existed...

 

WHAT ARE YOUR AIMS FOR 2019?

 

The brand is very young and I really like to take my time. This is not my main activity but I would like to see it develop naturally and coherently, developing an identity that interests and keeps to the artisanal dimension that is dear to me.

The top priority is to expand the range of products: today there are 11 products, we will soon release an additional ten, I would like to quickly arrive at 30 products in rotation. The brand is 100% financially independent and is very young, but it all takes time. 

If you could only pass on one message or lesson to your brand's followers, what would it be?

"THANK YOU FOR BEING AMONG THE FIRST to ask, IT IS ALWAYS AN HONOR TO SEE PEOPLE FOLLOW THE BRAND, OR EVEN GO SO FAR AS TO BUY ITems, so i just want to say A BIG THANK YOU!"

 

 

what/who are your top 3 favourite brands/designers at the moment, and why?

 

"Dai Fujiwara at Issey Miyake shows are great, I love every piece every time. I also love the ideas that Stephane Ashpool has for Pigalle DSIPLAYS and I am always happy at parades Agnes b. the men's parade is usually the last day of fashion week and it's still a breath of fresh air, being very Parisian and Always showing a connection between Tokyo and Paris!"

 

 

so far, what are you most proud of creatively?

 

"I AM PROUD TO HAVE BEEN ABLE TO CREATE PROJECTS AND CARRY THEM OUT, I AM PROUD TO BUILD AS A CRAFTSMAN DOES: MY OWN FABRIC, MY OWN CUTS, MY DESIGNS, WORKING WITH PARISIAN KNITTERS AND EMBROIDERERS. MY PRODUCTION TEAM IS AT LEAST 50 YEARS OLD AND SHE IS TOP AND SUPER INVESTED!"

 

 

WHATS YOUR BIGGEST ASPIRATION?

 

I created a media mode a few years ago in France called TRENDS periodical, as well as this I started a communication agency also titled TRENDS. I am aiming to make Gentle Reminder work as well as these two companies. Consequently creating a global ecosystem which will allow me to oversee work in fashion, media and communication, it's ambitious.

However, first of all I will continue to develop the brand in a way that will allow me to recognize myself within it. Furthermore, I wan't people all over the world to to feel the same recognition and to be proud to wear it.

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SO FAR, WHAT ARE YOU MOST PROUD OF CREATIVELY?

 

I am just proud to have been able to create projects and carry them out, I am proud to build as a craftsman does: my own fabric, my own cuts, my designs, working with Parisian knitters and embroiderers. My production team is top-notch and super invested.

 WHAT'S YOUR ADVICE FOR THOSE WHO ARE LOOKING TO BREAK THROUGH IN THE STREETWEAR SCENE?

 

The big problem with new brands is thinking about creation, thinking about the concept, but - at launch - never thinking about communication and marketing. Too many young brands forget the marketing budget. It is a mandatory, tedious, mechanical and not very creative, but necessary to see the brand live. At the launch of a young brand you have to dream, but also be down to earth and know that for 1 euro spent in the collection, there are 2 in marketing. Even if it sucks haha.

WHAT'S NEXT FOR JEAN-BAPTISTE?

 

To have new products arrive!

CHECK OUT GENTLE REMINDER

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